Social media marketing (SMM), social media optimization (SMO) and word of mouth marketing (WOMM) are new forms of social interactive marketing that are increasingly taking control over brands, the marketing message and advertising away from the business owner and online marketer and putting it in the hands of the consumer. They have created a new marketing and advertising order where the goal is to partner with the consumers or customers so that they may interact with, or call attention to, products or services.

Social media marketing
SMM is primarily driven by off-site activities that are initiated on social media web sites, such as Digg, MySpace, Wikipedia, Flickr and others, to spread a message or content (video, text article, audio) by itself from-to-friend.

Social Media Marketing campaigns can vary from creating compelling text-based content that gets bookmarked at Del.icio.us or Furl or by making the home page at Digg to the creation of a video that spreads virally by placing it on YouTube and other video sharing and social networking web sites.

Social media optimization
In this process we add compelling, dynamic and fresh content on a regular basis, e.g. through Tip Sheets, How To listings, white papers, a podcast or blog, a web site gets more easily and frequently linked to and achieves top ranking and visibility in the general and specialty search engine such as Technorati, BlogPulse and podcast directories. Other examples of SMO are the implementation of links to social media web sites to make tagging, sharing bookmarks (Del.icio.us), and voting for content (Digg, Netscape, Stumbleupon) by visitors easier.

Business blog marketing
Business blogs allow online marketers, business owners and online merchants to engage and communicate directly with their customers and with consumers to build loyalty, online buzz and brand visibility.

Audio postcast services
An audio podcast is a low-cost syndicated digital audio (and increasingly video) broadcast in MP3 file format that can be downloaded and played on a portable MP3 player, a PC or burned into a CD and played on a multitude of DVD players.

Video podcast services
Podcasts are not longer used primarily for entertainment purposes and are well underway to becoming a low cost, mainstream syndicated audio channel that is increasingly used by businesses to innovate, educate and spread the marketing message.